Marketing Musings

Three Lessons About Consumer Expectations to Learn from Royals Superfan SungWoo Lee

Even if you don’t love a great baseball story, and if you’re starting to get over the concept of “superfan,” you still have some key lessons to learn from SungWoo Lee’s surprising U.S. experience. In review: SungWoo Lee started following the Kansas City Royals from his home in Seoul, South Korea, years ago. He had […]

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