Marketing Musings

Creating a Marketing Strategy: It’s a Marathon, Not a Sprint

Look at Your Marketing Plan Like a Marathon and Stay the Course What’s the difference between a marathon and a sprint? A marathon is a long-distance run that requires training, tenacity, focus, dedication and a consistent pace. A sprint, by contrast, is a fast explosion that requires the runner to give everything she has in […]

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Four Tips for Marketing Strategies (So You Can Fight Harder for Your Cause)

What marketing strategies have you put together? While your nonprofit organization is promoting your cause and fighting for your mission, behind the scenes, your marketing and fundraising engine must be continually running. It’s not such a daunting task if you have tools like an editorial calendar and well-written marketing strategies in place. Here are some […]

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Pinning Pinterest Into Your Marketing Strategies

The bright red “P” that has established itself next to the top social media icons on websites all over the internet is here to stay. That “P” stands for Pinterest, a website that initially, was only accessible if you received a special invitation to join. Those first users catapulted Pinterest into the popular social media […]

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