Marketing Musings

strategic marketing plan
Measure the Effectiveness of Your Strategic Marketing Plan

Marketing Analytics Help Define Areas of Strength and Weakness You can spend a lot of time developing a strategic marketing plan, but without defining ways to determine whether it’s working, you’re likely to waste a lot of time and resources. Utilizing marketing analytics will help you find out where your efforts are resulting in lead […]

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SEO best practices
Make 2017 a Success With SEO Best Practices

SEO is a Must in Your Strategic Marketing Plan Success comes as a result of strategy, not skimping or scrambling. If the latter characteristics describe your approach to SEO, it’s time for a change. You need a strategic marketing plan that includes SEO best practices. Set a goal, right now, to work your way through […]

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content marketing
Content Marketing in the New Year

Trends That Could Impact Your Strategic Marketing Plan for 2017 Have you thought about how your content marketing plans will look in the new year? One of the things you need to look at as you strategize for 2017 is the trends that could heavily impact consumer behavior. As you lay out your strategic marketing […]

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