Marketing Musings

LinkedIn for Business
Using LinkedIn for Businesses

Integrating B2B Social Media Into Your Strategy Social media is a powerful tool when used correctly. Choosing the right channel is crucial. For B2B marketing, using LinkedIn for businesses is one of the best platforms to connect brands with potential clients. In the first quarter of 2015, LinkedIn reported that it had 364 million users, […]

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Four Good Reasons for Starting Your Own Blog

When you write for a living, the furthest thing from your mind when you finish the day may be going home to write in your spare time. It’s easy to “turn off” so to speak, but there are many benefits to starting your own blog. The good thing about starting your own blog is that, […]

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Four Social Networking Mistakes to Avoid

Wondering how to navigate the never-ending rules and tools within your social media networks? A lot of people do as too often, strategies don’t exist to guide content and sharing, or a company uses their platforms to shout out information instead of engaging the audience. Fortunately, social networking mistakes can be corrected – as long […]

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Why Big Brands Need Content Marketing, Too

With all the talk in the industry surrounding the success of social media and social conversations, the focus of industry success stories often falls to smaller brands and how they made a big splash. What about the larger, well-known brands? Is there any reason for a Wal-Mart or Best Buy to get into the social […]

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Content Marketing – Just Words on a Page?

Most companies would agree that building a better brand is something they aspire to do. If that’s true, then quality content marketing should be in the cards as an integral part of your brand management strategy. A recent survey showed that social networking, video ads, and content marketing were among the most effective ways for […]

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Rockin’ the Promo: Things to Know about Facebook Promotions

Here’s a riddle:  At least one out of two people in the U.S. do this every day. Answer:  Hang out on Facebook for about a half an hour. As a business, you’ve got an open door to make an impact on a potential customer within this critical half-hour window. Consider Facebook promotions for your Facebook […]

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10 Tips for Social Media Etiquette

Social Media can be an important part of your marketing mix, but sometimes when we get behind a computer we forget that there is still a code of etiquette to abide by. There are certainly unspoken rules that need to be considered so that we don’t end up inserting our virtual foot into our mouths. […]

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4 Steps to Social Media Success

If you’re not using social media as part of your marketing strategy, you’re likely missing out on a huge opportunity for referrals and sales. Social media is today’s watering hole where people swap stories, advice, gossip, and recommendations. You don’t want to miss an opportunity for your company to be amidst this friendly clamor. With […]

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Three Reasons Why Video Testimonials Should be Part of Your Marketing Mix

Customer testimonials are one of the most powerful forms of advertisement available.  And when testimonials are presented in video format for others to see and hear with their own eyes and ears, they are even more convincing at getting your message across. There are many reasons why the use of video testimonials makes good business […]

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Social Media Success Stories – Why Your Competitors are Getting Noticed

Like it or not, social media is the way of the future for this generation of couch potato customers.  We conduct polls on Facebook to help us decide which cell phone to purchase – iPhone or Droid?  We visit a new restaurant because our friend tweeted that the BBQ joint downtown has excellent ribs.  And, […]

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