Marketing Musings

How to Get The Best Social Media ROI

Years of advertising and marketing research has proven that companies can track how circulars and television commercials impact their business. But in today’s world of social media it’s difficult to really measure social media ROI. Do “likes” and “followers” become a company’s new formula to evaluate marketing strategies instead of foot traffic at brick and […]

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Are You Making the Most of Your Social Media Interaction?

Social media interaction accounts for a majority of brand recommendations. Think about it. If you have a positive conversation about a product or service with a company wouldn’t you be more willing to try it. The findings of a recent report show nearly 90 percent of all consumers will share positive feedback regarding a brand […]

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