Marketing Musings

How Successful Are Your Social Media Posts?

It’s hard to tell how successful you are on social media. While there are advancements being made in analytics all the time, it can still be tough to know if you are reaching a solid number of individuals. Enter the concept of an “Invisible Audience.” Most users believe their social media posts are seen by […]

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#NoDaysOff: Consistent Social Media Posts

You have probably seen this: #NoDaysOff on social media lately, paired with a photo of someone at the gym or running outside. It’s been a phenomenon that’s creeping up in society. What can you learn from the work out enthusiast about social media? Be consistent. With social media, it’s not going to be an overnight […]

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Search Engine Rank: Succeed in a Very Crowded Pool

If search engine rank were like swimmers in a pool, there’d be no water left because it would all be displaced by the sheer volume of people trying to splash around. If your organization is striving to compete in a crowded pool of efforts toward search engine rank, here’s a life preserver:  search engine rank […]

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Four Social Networking Mistakes to Avoid

Wondering how to navigate the never-ending rules and tools within your social media networks? A lot of people do as too often, strategies don’t exist to guide content and sharing, or a company uses their platforms to shout out information instead of engaging the audience. Fortunately, social networking mistakes can be corrected – as long […]

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