Marketing Musings

social media strategy
Building a Solid Social Media Strategy to Build Brand Awareness

Creating a Marketing Plan Where Social Media Plays a Large Role Many business owners have embraced a strong social media strategy because it’s a valuable way to reach out to current and prospective customers. It is also a cost effective tool for creating brand awareness and pulling in new business. Why gravitate toward social media? […]

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Customer Engagement Using LinkedIn

LinkedIn engagement can be tricky. A recent study done by LinkedIn discovered half of those who follow and engage with organizations on LinkedIn are more likely to purchase the product or service offered. This goes to show you that an active LinkedIn page will help to grow your business, but it will require a little […]

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Five Branding Ideas for Your Organization

There are a lot of organizations and companies who have established their presence on social media. However, there are few who are attempting to engage their followers to truly build a community who will make recommendations which lead to sales. There is a lot more to encouraging each of your Facebook followers to share their […]

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Are You Maximizing the Return on Your Social Media Channels?

It used to be that brands wishing to go social could simply choose which social media channels they wanted to use for customer engagement. Today, that landscape is changing. The public is interacting within a variety of social media channels but for different reasons. For instance, a particular customer might be active on Facebook, Pinterest, […]

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Monday Morning Coffee with Van Cleave Construction

Welcome back to our Monday Morning Coffee spot. Today, we decided to focus on a company making great use of Facebook to promote their business and demonstrate their craftsmanship when it comes to the completed project. In the MCC spotlight today is Van Cleave Construction, so grab your cup of joe and sit back for […]

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Consistent Customer Communications Start with a Clear Strategy

How do you generate leads among your customer base? Do you wait for a customer to contact you to place another order or add accessories to a platform they already own? If you are like most business owners, you can’t afford to wait for these calls to come in – you need a more reliable […]

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