Marketing Musings

Trending Thursday
Trending Thursday: Three Campaign Ideas That Can Get You in Serious Trouble

Key Mistakes Show What Not to Do What’s really fast, spreads like wildfire and can destroy your company’s brand reputation in a matter of hours? The answer is campaign ideas that are off-strategy and poorly executed. Read more for a summary of some key mistakes you can avoid. It’ll be worth it. Axia PR outlines […]

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Monday Morning Coffee: How SJC Justifies Eating Cupcakes for Breakfast

There are many things companies can do to get customers in their doors. But what happens AFTER they’ve sent their products home with them? One of the most important aspects of marketing is customer feedback. Recently, members of the SJC team indulged in cupcakes during our Wednesday Team meeting. And no, it’s not our normal […]

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Top Questions to Help Develop Your Next Content Marketing Strategy

Every once in a while you will need to breathe new life into your content marketing strategy. Content is one of the most important aspects of any successful business plan. Recently Social Media Today talked about top aspects of refreshing your content marketing strategy to get you back on track. You should ask yourself these […]

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Twitter and Customer Engagement

Twitter has become an extremely powerful social media channel. More and more people are using it as a networking tool rather than the social aspect it was originally designed for. Businesses and organizations use Twitter to reach out and create an easy fan base. However, the missing ingredient is the understanding of how to create […]

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How to Get The Best Social Media ROI

Years of advertising and marketing research has proven that companies can track how circulars and television commercials impact their business. But in today’s world of social media it’s difficult to really measure social media ROI. Do “likes” and “followers” become a company’s new formula to evaluate marketing strategies instead of foot traffic at brick and […]

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What is Your Social Media Campaign Missing?

Social media isn’t just a way to keep up with friends and family. In today’s business world, it has become the lifeblood for how we, the business leaders of tomorrow, stay connected with our customers. For those of you who are just getting starting, you may realize there is a learning curve associated with using […]

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Build Brand Awareness With the Top Content Marketing Strategies

Content marketing strategies aren’t limited to niche companies on the cusp of greatness. In fact, big brands like Red Bull and Colgate are realizing it’s a great way to gain customers and make them loyal ones. Just like fishing, if you have something good on the hook . . . the fish will bite, right? […]

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Four Ways to Experience the Power of Pinterest

If you’re looking to spice up your content marketing strategy, the answer may lie in the neatly organized, visually stimulating world of Pinterest. No longer just a woman’s playground, Pinterest is gaining some serious clout when it comes to viewership. Businesses are starting to realize the potential of the social network, and we’re not just […]

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Even Among Expert Marketers, Content Marketing Strategy is Overlooked

Every good business has to have a game plan. When it comes to content marketing, having a strategy can really bring in new business – starting with blogging. Most companies have seen the success others have had with blogs, so they add it into their list of must haves. The problem is just that, they […]

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Email Campaign Marketing Should be Timely and Seasonal

If you’ve ever worked in retail you know that there is a constant rotation of product. Shorts and bikinis come out before spring hits and winter coats are on the racks amidst a heat advisory. It’s all about timing and your business should be no different. Think about it, in April are you more likely […]

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