Marketing Musings

social media trends
Three Social Media Trends to Watch in 2018

Are These Trends a Part of Your Marketing Strategy This Year? As we ease into the end of the first quarter of 2018, how have you approached social media differently than you did this time last year? Are you utilizing Facebook Live? Are you boosting engagement through your Instagram account? Here are some of the […]

Read More…

Lil' Susie's Round Up, July 23, 2017
Lil’ Susie’s Round-Up: Oh Snap! Snapchat Introduces Custom Stories

Get Creative and Use This Feature to Engage With Your Audience and Tell Your Story You can now “Create a New Story” on Snapchat, which means you can use many different stories to entertain and engage your audience! Here are some tips on how to take advantage of the stories feature: Choose who sees it: […]

Read More…

Trending Thursday
Trending Thursday: What a Difference a Year Makes

Things That Made a Big Impact in 2016 One of the biggest changes I have noticed in the past year is the availability to give your target audience immediate messages. Facebook LiveFeed, SnapChat and Instagram stories are just a few to top that list. Of course, these aren’t brand new concepts in 2016 alone, but […]

Read More…

Lil' Susie's Round Up
Lil’ Susie’s Round Up: Instagram Gets A Facelift

Instagram has rolled out live video and disappearing messages. The weird part? Instagram’s disappearing videos and photos are an exact replica of what made Snapchat so popular. The lines seem to continue blurring between what makes each platform unique. Instagram’s live video happens to be something that Facebook already created. Before Snapchat and Instagram, Vine […]

Read More…

Lil' Susie's Round Up
Lil’ Susie’s Round Up: Get Ready to Snap!

Say goodbye to Snapchat and hello to Snap Inc.! Along with a new name, Snap is rolling out Spectacles. This cool new gadget will allow users to record 30 second videos and upload them straight to Snap. Spectacles will cost $129.99 and come in black, teal and coral. The idea behind the name change and […]

Read More…

Trending Thursday
Trending Thursday: Instagram Stories Feature is Worth More Than Just a Thousand Words

Updates to social media apps happen frequently. Here is one major update to one of the top social media platforms that your business should be paying attention to. Instagram now has a “story” feed that mimics a similar tool on Snapchat but with more features for your marketing strategies.  Users are now able to upload […]

Read More…

Lil' Susie's Round Up
Lil’ Susie’s Round Up: Mainstream, Priorities & Opportunities

Snapchat Goes Mainstream We all know the younger generations gravitate away from the social platforms their parents begin to enjoy. Wonder what’s going to happen now that an older audience is using Snapchat like it’s going out of style. Prioritize Friends & Family Yet another Facebook Algorithm update is coming soon, prioritizing your friends and […]

Read More…

Lil' Susie's Round Up
Lil’ Susie’s Round Up: Discover, Refresh & Swarm

  Discover Snapchat Snapchat updated their Discover feed by allowing images and headlines to the user’s stories. You can also subscribe to publishers now. What do you think about this new update? Refresh & Social You’re thinking about a brand refresh but aren’t sure how it will go over with your audience? After Instagram’s new […]

Read More…

Message Creation is the Key to Building Relationships With Your Audience

Storytelling is not something that everyone does well, but when you know someone who is an excellent storyteller, people hang on every word of the stories they tell. They become emotionally invested and are willing to share the story. When a brand focuses on message creation, their content may become more shareable. Your audience wants […]

Read More…

Instagram, Snapchat Represent New Face of Social Media

Is Facebook like, so five minutes ago? Well, it certainly looks like some adolescents may feel that way. Leave it to the younger generation to let you know what’s hot and what’s not. Teenagers may be flippant, but that’s what drives them to stay abreast of new trends. According to this Business Insider article, teens […]

Read More…