Marketing Musings

Lil' Susie's Round Up
Lil’ Susie’s Round Up: All About The Changes in 2016

Change is always happening. We all know that. This year will bring us a unique and special type of change. It’s going to be a fun challenge for businesses around the country (and world) to keep up with them. Are you ready to face this year with determination? If so, SJC is ready to stand […]

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Brainstorming Business Logo Ideas for Small Businesses

Keep These Small Business Tips in Mind When You Are Branding Many hours and opinions go into creating that perfect mix of your organization’s culture and significance when you are creating a logo for your company. Business logo ideas may be easy to come up with for some, but it is hard to narrow it […]

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How Powerful is Emotional Branding?

Tap Into the Power of Your Social Media Marketing Strategy to Connect With Target Audiences Emotions are the electricity that fuels what people are sharing, tweeting and following on social media. How can you tap into those reactions? The answer lies in our ability to integrate emotional branding into our messages. Millions of people have […]

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Four Key Marketing Strategies

Align Your Marketing Activities With Your Business Growth Strategies If you have a successful business, it’s safe to say you’re good at what you do. It’s also likely that your area of expertise is probably not marketing. You may be good at selling your product or passionate about how it can help others, but that’s […]

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The Power of Image-Centric Social Media

A Social Media Marketer’s Guide to Creating Quality Graphics Did you know that image-centric social media posts drive 37 percent more engagement than text-based posts? With a cluttered newsfeed and brands vying for customer attention, graphics are a good move for any company on social that wants to stand out. However, you want to get […]

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Are You Familiar With Today’s Social Media Trends?

Building Relevant Social Media Strategies Remember when the iPhone 6 came out last year and there was quickly a buzz about the phones bending? YouTube videos went up faster than you could say #bendgate and it was all over the Internet. It’s crazy to think that YouTube has now been around for 10 years and […]

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Got Some Entrepreneur Ideas?

Creating a Marketing Plan is Your First Step If you’ve ever said to yourself “hey, we ought to invent a (fill in the blank),” or “no one is providing the service of (fill in the blank),” then you’ve got some entrepreneur ideas. Where do you go next? An idea is just an idea until it’s […]

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How to Promote Your Business: 5 Ways to Optimize Your Website

Online Marketing Tools That Work Today it is not enough for your business just to have a website. We know that it only takes a few seconds for a potential customer to click off your site and to another; consumers expect more out of the websites through which they interact. If you want to know […]

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Expand Your Company by Using These Business Growth Strategies

3 Small Business Tips to Increase Potential for Your Company Many small businesses stay relatively small in their lifetime. A variety of factors may impact this reality including the fact that some owners of one-man or one-woman operations do not create a plan for their business growth strategies. Sometimes success happens on its own because […]

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Startup Marketing Tips

How to Market Your Business The American Dream – most would define this as working for yourself and doing something you love so it doesn’t feel like work at all, right? If you’re pursuing that dream with a startup business, at some point you’ll need to start marketing your goods or services. Unless your startup […]

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