Marketing Musings

Monday Morning Coffee with AFL-CIO Community Services

One of the most exciting things about our Monday Morning Coffee posts is that we have an opportunity to introduce our readers to a new site we just launched for a company or organization. One of the latest to add to our portfolio is that of the AFL-CIO Community Services. In partnership with our developer, […]

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Make People Read Your Blog…And Like It.

It’s one thing to write great blogs, but you need people to read them. With a few tactics, you can grow your blog-reading audience. Growing your blog-reading audience means you grow your site traffic. It also means you grow your customer loyalty, trust and recognition as the expert at what you do. Start with new […]

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Editorial Calendars Help Manage Online Communities

Spontaneity is great, but when it comes to successfully managing Internet communications, there’s no such thing as winging it. To keep followers and advertisers engaged, there must be a fresh flow of information continually drawing them back for more. An editorial calendar can help. With so many components of online media to manage, it’s easy […]

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You Have a Website – Should Your Refresh Your Online Look?

If you compete in the market today, chances are you already have a website. If that website was launched in the last 12 months, you can stop reading this post and save it to read in another 2-5 years. The focus of our blog today is whether or not your website needs a few tweaks, […]

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Video Marketing: Lights, Camera and Serious Content Marketing Action

Many organizations see video marketing as a “maybe later” or a second-cousin enhancement to their content marketing written pieces and website elements – but video marketing is quickly gaining ground as a top way to attract targeted audiences and boost site traffic and response. The rise of video marketing has no doubt been linked to […]

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Consistent Content – Do it Right or Don’t Do it at All

Too often, I will meet with clients who know they need to do something with their website, but they don’t really know where to begin. They also know they need to have a blog or add social media to their strategy, but they’re barely scratching the surface on what they could accomplish. When they ask […]

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