Marketing Musings

Monday Morning Coffee: Windy Wine Co. & How We Know They Have Great Wine.

The Chamber’s 94th Annual Banquet was held a few weeks ago; it was a wonderful event with a fun 1920’s theme. From the SJC Team, Susan, Rachel, Jen, and Rebekah attended, ready for an evening of quality information about the Chamber and the community. It was a cherry on top to know that there would […]

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Monday Morning Coffee with Pony Espresso

This morning, beat the “daily grind” of your Monday with an experience at a true local coffeehouse, Cafe Pony Espresso, located in downtown, St. Joseph, Mo. Walking in, you’ll likely get a nod and a greeting from the locals and hear a bit of area politics. For many, Cafe Pony Espresso is like a classic […]

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Monday Morning Coffee with The Ride (St. Joseph Transit)

Today we invite you to take an almost “free ride” in northwest Missouri. Bring your bike. Bring your stroller or some groceries. Enjoy the air conditioning and some good company from other riders. Welcome to the St. Joseph Transit, also called “The Ride,” operating as the public bus line and a service of the City […]

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When You Engage Customers You Add Value to Your Company

Can you put a price tag on your followers? A recent lawsuit put social media in the spotlight after an employee took his Twitter followers with him when he left the company.  Obviously the company felt those customers had value. How we engage customers is not just a trend, it’s a way of doing business. […]

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Here Are a Few Blog Writing Tips to Consider

Blogs have become a popular channel for businesses looking to connect with potential customers but they can also be a great way for bloggers to get some bylines. Here are some helpful blog writing tips to keep in mind. Blogging is a two-way street. If done correctly, guest blogs can bolster quality content on your […]

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Optimize Your Marketing Plan With Quick Results

When you are running a business you want immediate results. Your marketing strategy is no different. But as you know, there’s a lot of hurry up and wait. A recent Social Media Today article talks about six easy ways to optimize your marketing plan. Start off by expanding socially. Too many of us tend to […]

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Monday Morning Coffee with Alisha Corbet

When the phone continues to ring because companies recognize the value you bring to the market, it’s always a good problem. When this ringing phone leads to a heavier workload, a new job may need to be created. This was the case for us at Susan J. Campbell Copywriting Solutions in the last month. As […]

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Inject Your Branding Ideas into a Successful Content Strategy

When it comes to content marketing, it’s so easy to get the cart before the horse so to speak. Having the greatest branding ideas in the world isn’t going to help if you don’t have a clear strategy to get your point across in a cohesive fashion. A solid content plan must precede action, otherwise […]

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Take Keyword Branding Ideas to the Next Level

If you’ve ever been criticized for wearing something that’s not in fashion then you know how quickly consumer preferences can change. Keeping abreast of the latest marketing developments is no different – trends evolve on a whim, and an ill-timed approach could result in lots of wasted money. When it comes to maximizing your return […]

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4 Marketing Tips to Step into Spring

It’s finally here – March 20 marks the beginning of spring. Social media is abuzz with tips for organization, spring cleaning, and all things gardening. The transition of winter to spring represents a time of rebirth, a time when everything comes to life. It’s also a good reminder to revisit our marketing strategies to ensure […]

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