Marketing Musings

Building the Right Online Presence

There are a lot of things that need to be learned during the courting or dating process. You want to learn all you can about the person. You want to know their likes, their dislikes, what makes them tick, etc. You wouldn’t ask someone to marry you or accept a proposal without knowing a few […]

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The Branding Online Challenge – Are You Ready to Get in the Conversation?

Do you control your branding online? In this age of the information superhighway, the marketing industry has changed. Well-established brands such as Coke, Nike and Ford built their brand presence before the proliferation of blogging, articles and social media online. And, while these names enjoy the power associated with their brand, they’re not immune to […]

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