Marketing Musings

Lil' Susie's Round-Up, March 2, 2018
Lil’ Susie’s Round-Up: Get the Inside Scoop by Paying Attention to Instagram Insights

If you aren’t using Instagram Insights to track the success of your Instagram posts and stories, you are missing out on a very important element of your social media strategy. This analytic tool gives you the information you to need to identify the most effective content and to measure campaigns. Once you have a business […]

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Trending Thursday
Trending Thursday: Oh Snap! Did Instagram Just Steal the Story Show?

Instagram recently debuted its imitation of Snapchat’s stories feature and many brands have already expressed their love for the tool. Despite Instagram’s relatively late adoption of Snapchat’s model and a host of similarities between the stories tools, early reports are giving Instagram the win, at least from a social media marketing perspective. While the Stories […]

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