Marketing Musings

You’ve “Reaccomodated” a Client—Now What?

SJC Marketing Talks About How to Handle a United Airlines-Style PR Crisis The video of a United Airlines passenger being forcibly removed from an overbooked aircraft has been widely circulated on social media, with Twitter and Facebook lighting up with angry commentary about the handling of the situation. That United Airlines referred to its actions […]

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In Response
Super Bowl LI: Commercials, Cost and Countermoves

Super Bowl commercials have evolved into an event of their own, arguably garnering as much hype as the game itself. For those whose team failed to make the Super Bowl, the anticipation of the next best Super Bowl commercial can be greater than the outcome on the field. #TeamSJC had a few favorites from this […]

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