Marketing Musings

podcast tips
Four Podcast Tips to Help You Grow Your Audience

Podcast Marketing for the Digital Age Podcasting is a growing trend. People appreciate being able to find in-depth conversation about their favorite niche topics, including yours. They also like the anytime, anywhere nature of podcasting, which gives them the same bingeing accessibility to familiar voices in their area of interest or their specific industry. With […]

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podcast marketing
Podcast Marketing Tips for a Successful Launch

Steps You Can Take to Help Your Podcast Stand Out Podcast marketing is taking off, and there are good reasons for its popularity: you can listen to it anytime and anywhere, and it provides a perfect way to reach your target market, from broad populations to a niche audience. They have an intimate quality to […]

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podcast marketing
Should You be Investing in Podcast Marketing?

Steps to Take in Developing a Podcast Strategy If you’re looking for a marketing channel with growing reach, a relatively small investment of your resources and a new format for reaching your target audience, you should check out podcast marketing. If you’ve never listened to a podcast, you’re not alone, but you very well may […]

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podcast marketing
Capture the Potential of Podcast Marketing

New Analytics Help You Determine Podcast Content Podcast marketing is a great channel for reaching your target audience. All you need to get started are a couple of microphones, a few relevant topics and a catchy name. Marketers love it, but audiences love it, too. They can listen anytime, anywhere, so they appreciate a way […]

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If you haven’t tried podcast marketing, it’s a great way to engage with your target audience
Feature Friday: Reaching Your Target Audience in Unexpected Places With Podcast Marketing

Sometimes the best ideas for your marketing plan are right under your nose. As podcast marketing has grown in popularity, SJC Marketing has been equipping clients with ideas and strategies for growing a podcast audience. Then one day, it hit our team, “Why aren’t we doing this for ourselves?” Podcast marketing is an easy and […]

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starting a podcast
Have You Considered Starting a Podcast in 2017?

Now is the Time: Podcast Trends Indicate That 2017 is a Turning Point If you’ve been considering starting a podcast, this is the year to do it. Experts tracking podcasting indicate that the medium is set for major growth in 2017, and you’ll want to get your brand out there on the waves before your […]

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podcast
Would You Like a Podcast With That?

When you’re taking that happy hour break at Sonic for your Route 44 Dr. Pepper with vanilla and they ask you, “Would you like tots with that?” you don’t dare turn them down. If you’ve got a marketing plan that you’re following which includes social media, blogging and more, maybe it’s time to ask the […]

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