Marketing Musings

Keeping it local is among the top geofencing marketing trends companies are utilizing today.
Are You Capitalizing on Geofencing to Reach a Broader Audience?

This Marketing Trend is Here to Stay in 2019 Global Market insights have projected that the geofencing market will reach $1.7 billion within the next five years. Marketing trends might come and go, but this one looks to be digging in its heels. How can you capitalize on it? First off, let’s establish what geofencing […]

Read More…

Geofencing
Introducing the Word of the Week…Geofencing

If you’ve ever reached the cash register at your favorite store, and then realized you left a great coupon at home, or if you’ve noticed an electronics sale that started the day after you bought your big-screen television, then you know the pain of missing a deal. That feeling is why you want to take […]

Read More…

Is blogging still cool? Yes it’s still a powerful marketing tool.
Unfiltered Marketing: Making the Most of Digital Marketing

If you’ve ever wondered how you could get started with digital marketing, then Episode Four of Unfiltered Marketing will give you plenty of ideas to get your wheels turning. The conversation gets started with some of the basics that should form the foundation of any digital marketing effort: Know your target audience, and take time […]

Read More…

customer acquisition strategy
Is Geofencing a Part of Your Customer Acquisition Strategy?

Using Geofencing to Improve Customer Service and Sales Geofencing marketing may sound a little like creeping on consumers, but it is actually an incredible opportunity to elevate your small business’s customer service as well as a great tool for your customer acquisition strategy. With the right approach, you can use geofencing to deliver content to […]

Read More…

Trending Thursday
Trending Thursday: What Does Amazon Go Tell us About Marketing in 2017?

The upcoming debut of Amazon’s first Amazon Go store has the potential to usher in a new approach to retail, which is always followed with a new wave of marketing tactics. The “Just Walk Out” technology will take a while to work its way across the country (only one Amazon Go location has been announced) […]

Read More…