Marketing Musings

Your Next Email Strategy Should Include These Five Points

Like any marketing plan, the next step after analysis should be a strategy for execution. Your email marketing campaign should be no different.  An email strategy should include five important categories: newsletter, digest, stand-alone email, transaction, and lead generation emails. Tackling each of these areas should not only increase your open and click rates but […]

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Six Online Marketing Trends for 2013

Today’s digital consumers are increasingly turning to the web as a part of their purchasing behavior. Whether it’s using the Internet to research, compare ratings, or actually make a purchase, the online experience cannot be ignored if you’re to convince customers the value of your brand. A blog featured at ioninteractive.com highlights several online marketing […]

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Monday Morning Coffee with The Grace House

It All Started with One Broken Down Car Sometimes the greatest change occurs when we don’t stop to over analyze; when we act because there’s a need, and we can do something about that need. An inspirational example from St. Joseph, Mo., is The Grace House – whose motto is “you can have it for […]

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8 Ways to Improve Email Marketing

All too often, marketers under utilize some of their best available resources. With the social media hype, email often gets pushed to the side. But don’t forget that email lists consist of fans who are already interested in what you have to say. There are always ways to improve email marketing communications, but the effectiveness […]

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Do You Need an Annual Report? Aren’t They Downright Spooky?

Maybe the term “annual report” strikes fear in your soul. Maybe it makes you sigh out loud. Or maybe, it makes you smile because you’re doing one and doing it well. And maybe…you’re viewing it as a simple progress report, and that doesn’t seem near as intimidating. We all had progress reports in school, right? […]

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Monday Morning Coffee with Vintage Senior Living

Once  upon a time, companies operated in silos, sharing very little information with the public and telling customers only what they wanted to hear. The same was true for organizations responsible for caring for the elderly; a standard that is no longer acceptable in the age of social media and a free flow of information. […]

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Pinterest Marketing: Still a Possibility?

Pinterest:  Popular, pleasing, powerful. Try saying that five times fast, and add this to it: Pinterest is set to push aside some other platforms as a crowd-favorite. It’s Facebook in the lead, then Twitter, but Pinterest is quickly coming up alongside and may be set to pass up some of the premier social media outlets […]

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Newsletter Marketing – an Often Overlooked Means of Generating Referrals

“Work smart, not hard,” a wise person once said. Many times business owners forget that their current customer base is a great source of future income streams. Instead of generating leads the hard way, why not let your customers bring new leads to you? Reaching out to your current customer base via newsletter marketing can […]

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Email Marketing – Does it Work?

Long before you had 300 online “friends” and knew what a hashtag was, email marketing was a valuable outreach tool for potential and current clients, allowing you to segment audiences and tap into their key interests. It still is. Email marketing remains a top tool for permission-based communications with clients, supporters or potential clients and […]

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Content Marketing: Should You Go In-House, Outsource or Stay Put and Hope to be Found?

Feeling lost in terms of reaching customers online and searching for ways your information or site can be found? Unlike theories around survival strategies, customers won’t find your online services if you just stay put and watch for the rescue helicopter.  With content marketing, you have to get moving to get found. The solution is […]

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