Marketing Musings

Search Engine Rank: Succeed in a Very Crowded Pool

If search engine rank were like swimmers in a pool, there’d be no water left because it would all be displaced by the sheer volume of people trying to splash around. If your organization is striving to compete in a crowded pool of efforts toward search engine rank, here’s a life preserver:  search engine rank […]

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Does Your Logo Only Mean Small Talk – or True Brand Power?

Is your company logo kind of like that second cousin you see once a year to engage in a brief, awkward conversation near the lemonade cooler? No real meaning, just a glance and some small talk? If the logo for your brand is hanging out there in the background, not saying much to you or […]

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