Marketing Musings

Your Marketing Plan Should Include an Email Strategy

A good email strategy can make or break any marketing campaign. However, even the best marketers face challenges in optimizing their company’s brand using email. There are email strategies and trends to look at that can help launch your marketing campaign into a successful one. Did you know that consumers that receive an email via […]

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Your Next Email Strategy Should Include These Five Points

Like any marketing plan, the next step after analysis should be a strategy for execution. Your email marketing campaign should be no different.  An email strategy should include five important categories: newsletter, digest, stand-alone email, transaction, and lead generation emails. Tackling each of these areas should not only increase your open and click rates but […]

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Three Ways to Build a Better Email Strategy

When it comes to allocating money for the marketing budget, it’s easy for a company’s email strategy to get overlooked or pushed to the backburner. This is because newer forms of engagement through Twitter and Facebook have consumed a lot of marketers’ thoughts. When properly executed, however, email is still a low-cost and effective way […]

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Email Campaign Marketing Should be Timely and Seasonal

If you’ve ever worked in retail you know that there is a constant rotation of product. Shorts and bikinis come out before spring hits and winter coats are on the racks amidst a heat advisory. It’s all about timing and your business should be no different. Think about it, in April are you more likely […]

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7 Content Marketing Tips to Map Your Way to Success

In an era where content occupies the driver’s seat of most marketing strategies, you can’t afford to forget your map. Are you driving aimlessly down the road, or do you have a plan of how to reach your destination? According to an article found at Social Media Examiner, nearly 100 percent of marketers are using […]

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