Marketing Musings

email marketing strategies
Email Marketing Strategies for Capturing Customer Loyalty

Include These Emails in Your Strategic Marketing Plan The buyer’s path to purchase rarely follows a straight line. They may find your company on an online search, and get all the way to the point of purchase before they stop and decide to do more research. Email is a tool in your strategic marketing plan […]

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Once Upon a Time … What Is Your Brand Story?

Using Email Marketing Strategies to Tell the Tale We all love a well-told yarn, but storytelling as it applies to business isn’t about fairy tales. It’s about how your products or services fit into the context of your customer’s world. Your brand story shows others how you add value, ease troubles and meet needs. A […]

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