Marketing Musings

triggered emails
Increase Customer Loyalty and Retention With Triggered Emails

Heighten the Brand Experience With Specific Messages to Your Target Audience Triggered emails are specific emails set up to send automatically to the appropriate people based on their transactional, recurring and threshold triggers. This targeted form of emailing has been proven to enhance the brand experience of a target audience. This results in loyalty and […]

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Lil' Susie's Round Up
Lil’ Susie’s Round Up: It’s Time to Get Transactional!

Adding transactional emails into your current email marketing mix may be an untapped opportunity for your brand. Customers are much more likely to interact with transactional emails than traditional marketing emails. Transactional emails consistently lead to higher click-through rates and customers will be satisfied that the emails being sent to them have a personal touch. […]

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Trending Thursday
Trending Thursday: Meet My Friendly Stalker, A.K.A., the Triggered Email

You may feel like you are being followed but really, you are being delivered relative content. I have a stalker. She’s friendly, a little over bearing at times, but very, very prompt. Also, she’s very good at reminding me when I forget something, especially when that something is an item left inside my online shopping […]

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triggered emails
Triggered Emails and Your Next Marketing Steps

When Creating a Marketing Plan, Let Customer Actions Guide You Here’s a concept that sounds refreshing: Set up triggered emails and then your messages will respond/react to what the customer is doing, rather than responding to your own assumptions. Sound good? Read on for tips about triggered emails and how they can be essential when […]

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Triggered Emails Hit the Mark

Tips for More Effective Triggered Emails Despite the numbers supporting the efficacy of triggered emails, many companies have not added this tool to their marketing bag of tricks. Or worse, they have rolled out ineffective campaigns that ignore data and insights. These emails fall flat and don’t drive sales or generate leads. They can even […]

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Implement Triggered Emails Without Frightening Your Customers

Marketers have seen the benefits of triggered emails and, if created properly, adding this element to your marketing campaign can increase open rates – and eventually profits. Less than four percent of overall emails are considered to fall into this category, but they also have impressive open rates. According to Chief Marketer, triggered open rates […]

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Ramp up Your Holiday Email Marketing Campaigns

It’s never too early to start planning Christmas promotions. With Halloween just around the corner, now is actually the perfect time to start developing marketing strategies, which should include email marketing campaigns. The Christmas campaign should look different than your normal email template. Make it pop with a new design that will attract attention. Christmas […]

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