Marketing Musings

Triggered Emails Hit the Mark

Tips for More Effective Triggered Emails Despite the numbers supporting the efficacy of triggered emails, many companies have not added this tool to their marketing bag of tricks. Or worse, they have rolled out ineffective campaigns that ignore data and insights. These emails fall flat and don’t drive sales or generate leads. They can even […]

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The 4 “Ws” of Email Marketing Basics

Is your business ready to take on an email marketing campaign? It’s a great idea and will be a worthwhile endeavor, but there are things you need to know about email marketing before you start. Here are the four “Ws” to help you understand how email is a great platform for your business. What: What […]

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What is Your Email Marketing Plan’s Potential?

Thanks to smartphones, email is accessible anywhere, anytime, so the limits of reaching your target audience online when they are in front of a computer or in an office are lifted. Email is also a universal tool that knows no regional boundaries, creating opportunities for email marketing. In order to give your audience something worth […]

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Make Your Email Campaign Marketing Strategy an Easy One

An email campaign marketing plan needs to be more than creating a contact list and composing a generic promotion. In today’s B2B market, you need to develop something that can actually benefit that list of potential customers. You need to have a nurturing email campaign, one that is more than just shooting out emails left […]

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Three Ways to Build a Better Email Strategy

When it comes to allocating money for the marketing budget, it’s easy for a company’s email strategy to get overlooked or pushed to the backburner. This is because newer forms of engagement through Twitter and Facebook have consumed a lot of marketers’ thoughts. When properly executed, however, email is still a low-cost and effective way […]

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Email Campaign Marketing Should be Timely and Seasonal

If you’ve ever worked in retail you know that there is a constant rotation of product. Shorts and bikinis come out before spring hits and winter coats are on the racks amidst a heat advisory. It’s all about timing and your business should be no different. Think about it, in April are you more likely […]

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