Marketing Musings

email marketing
The Holidays Are Here, is Your Email Marketing Ready to Go?

Give Your Strategic Marketing Plan Some Holiday Spirit The holidays are here, your mailbox is jammed with catalogs and your calendar is filling up with plans. Your email inbox is brimming with holiday deals because companies are capitalizing on the great connection email offers. If you don’t have your email marketing plan in place for […]

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email marketing
Is Email Marketing Still Important?

Here’s Why Email Marketing is Still a Valuable Marketing Tool in 2017 Email marketing just may be more important than ever. Even though it is over 40 years old (yes, this is true), email is a medium that hasn’t gone away, nor is it anytime soon. However, in a world where 269 billion emails are […]

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Lil' Susie's Round Up
Lil’ Susie’s Round Up: It’s Time to Get Transactional!

Adding transactional emails into your current email marketing mix may be an untapped opportunity for your brand. Customers are much more likely to interact with transactional emails than traditional marketing emails. Transactional emails consistently lead to higher click-through rates and customers will be satisfied that the emails being sent to them have a personal touch. […]

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marketing plan
Are You Seeing the Results You Want With Your Marketing Plan for 2016?

Email Marketing Strategies That Will Make an Impact This Year Marketing trends are constantly evolving and changing and it is important to keep an eye on what is working and what isn’t. If you aren’t seeing the results you wanted with your marketing plan this year it is time to re-evaluate and make some changes. […]

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