Marketing Musings

Are You Stuck in Your Old Branding Strategy?

Branding doesn’t happen overnight. It’s a process that starts with knowing what you want your brand to be. Building a branding strategy includes personalization, promotion, and content creation. A recent article highlighted four ways to identify your personal brand and nurture it. It’s a cyclical process. Every three months you need to reevaluate your branding […]

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5 Easy Ways Writing a Successful Blog is Good For Business

There are several ideas for creating successful content on social media but here are a few that pinpoint writing a successful blog. There are five basic steps to writing a successful blog but all of them should begin with a well thought out plan that you should stick with. Before you even sit down at […]

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Inject Your Branding Ideas into a Successful Content Strategy

When it comes to content marketing, it’s so easy to get the cart before the horse so to speak. Having the greatest branding ideas in the world isn’t going to help if you don’t have a clear strategy to get your point across in a cohesive fashion. A solid content plan must precede action, otherwise […]

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Editorial Calendar to The Rescue

You know you have a lot to do with your content marketing to promote traffic to your site. You also need to schedule your social media management posts and engage on specific networks. How do you keep track of everything you need to do? The editorial calendar, of course! […]

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Search Engine Rank: Succeed in a Very Crowded Pool

If search engine rank were like swimmers in a pool, there’d be no water left because it would all be displaced by the sheer volume of people trying to splash around. If your organization is striving to compete in a crowded pool of efforts toward search engine rank, here’s a life preserver:  search engine rank […]

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Editorial Calendars Help Manage Online Communities

Spontaneity is great, but when it comes to successfully managing Internet communications, there’s no such thing as winging it. To keep followers and advertisers engaged, there must be a fresh flow of information continually drawing them back for more. An editorial calendar can help. With so many components of online media to manage, it’s easy […]

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How Social Media Marketing Increases Sales

Social media marketing will work when strategized and executed correctly, there is no question about it. For nearly six years social media has been a major force among progressive business owners and the results have proven positive. According to a post by the Weidert Group, the more you engage in social media marketing, the better […]

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Let’s Get Fresh: With Content Marketing That Is

You crave fresh air. The smell of fresh cut grass. Fresh greens at your local farmers’ market. Google craves fresh content marketing. So do your clients, and the “fresh” movement is creating quite a buzz. The Google Panda update last year is kickstarting conversation across SEO arenas and content marketers near and far. What are […]

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