Marketing Musings

Monday Morning Coffee With Maurices

Can you imagine having a brand so well-known that you don’t have to advertise? It seems impossible. And maybe it is, considering that the companies in the big leagues that don’t need to pay for traditional advertising are tough to beat. For example, Coco-Cola doesn’t get you to crack open their soda by television ads […]

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Social Media Begins (and Ends) With Engaging Customers

Often we all get a little caught up in the idea that social media is going to bring us more revenue. However, it is key to remember that social media is all about building relationships, which will in turn bring in those sales we all desire. Social media is an opportunity to engage your customers. […]

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Does Your Customer Engagement Start With Your Employees?

In a digital world, customer engagement is less likely to occur in person for the business-to-business market place. Those customers are turning to digital sources like social communities, mobile apps, the web, and their peers. Nearly 70 percent of buying processes are done without interacting face-to-face with a vendors sales staff. Here is how today’s […]

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When You Engage Customers You Add Value to Your Company

Can you put a price tag on your followers? A recent lawsuit put social media in the spotlight after an employee took his Twitter followers with him when he left the company.  Obviously the company felt those customers had value. How we engage customers is not just a trend, it’s a way of doing business. […]

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Loyalty Begins When You Engage Customers

Our lives are made easier by common business practices that include automation, but at what cost? At the end of the day, customers still prefer human interaction. A recent article highlights what companies are doing wrong to engage customers and how they can do it better. The first step to loyalty is communication. It’s important […]

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Four Ways to Experience the Power of Pinterest

If you’re looking to spice up your content marketing strategy, the answer may lie in the neatly organized, visually stimulating world of Pinterest. No longer just a woman’s playground, Pinterest is gaining some serious clout when it comes to viewership. Businesses are starting to realize the potential of the social network, and we’re not just […]

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Monday Morning Coffee with Alisha Corbet

When the phone continues to ring because companies recognize the value you bring to the market, it’s always a good problem. When this ringing phone leads to a heavier workload, a new job may need to be created. This was the case for us at Susan J. Campbell Copywriting Solutions in the last month. As […]

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Three Ways to Build a Better Email Strategy

When it comes to allocating money for the marketing budget, it’s easy for a company’s email strategy to get overlooked or pushed to the backburner. This is because newer forms of engagement through Twitter and Facebook have consumed a lot of marketers’ thoughts. When properly executed, however, email is still a low-cost and effective way […]

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LinkedIn is a Great Tool to Increase Customer Engagement

Despite the hustle and bustle of everyday life, most people still want that personal touch when making their purchases. In fact, when it comes to followers on LinkedIn, nearly half of them said they prefer to do business with a company they interact with. For your company, this means keeping an active presence on LinkedIn. […]

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What’s your SEO Marketing Strategy?

Everyone wants it, but not everyone can have it – a top spot in the search engine rankings. Many factors affect SEO, and as analytics and rules for positioning are regularly updated, it’s not uncommon to see fluctuations from day-to-day. Because of this, marketers may feel that they are grasping at straws when it comes […]

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