Marketing Musings

Your target audience is looking for more than just satisfaction; they’re seeking deeper brand engagement.
Your Target Audience Is Looking for More Than Customer Satisfaction

Using Emotional Connection to Drive Brand Engagement What do you need to connect with your target audience? Is it enough to have a great product or service? Or maybe you have zeroed in on a problem your product can solve, and that alone will be enough to drive success. For many companies, the goals for […]

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customer service
Let’s Have a Little Chat About Chatbots

Larger enterprises are utilizing chatbots for basic customer service, and as a consumer, you may think you know when your inquiry is being handled by a bot … or do you? The technology for chatbots is improving, with many pulling off interactions so smoothly that you can’t say for sure whether it’s a person or […]

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Monday Morning Coffee
Monday Morning Coffee With Gray Manufacturing

Gray Manufacturing has been a staple in the St. Joseph community for 65 years. They recently posted this Facebook post where founder, Joe Gray, helped celebrate the company’s anniversary. SJC Marketing is proud to call Gray Manufacturing one of its newest clients. This is an organization that has been dedicated to American-made, high quality products […]

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You’ve “Reaccomodated” a Client—Now What?

SJC Marketing Talks About How to Handle a United Airlines-Style PR Crisis The video of a United Airlines passenger being forcibly removed from an overbooked aircraft has been widely circulated on social media, with Twitter and Facebook lighting up with angry commentary about the handling of the situation. That United Airlines referred to its actions […]

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Monday Morning Coffee
Monday Morning Coffee With Brown Mannschreck Imaging Solutions

Answer the Million-Dollar Marketing Question With a Digital Campaign That’s Fit for a Prince This is a story all about how a copy machine company turned the industry upside down…okay, just kidding but now you can’t get the Fresh Prince theme song out of your head, can you? You’re welcome. They may not be a […]

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customer service
The Importance of Customer Service: How St. Joseph HyVee Created the Ultimate Experience

There’s no denying that weather plays a huge role in our daily lives, especially here in the Midwest where Mother Nature is sometimes happy and sunny one day and icy and gloomy the next. It can be a challenge to prepare for storms, but when your plan is set beforehand and consistency is your strategy, […]

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Digital Media Makes Availability and Immediacy Paramount in Your Marketing Strategy

Digital media has greatly increased the expectations consumers have for the way brands fulfill customer service. Consumers can interact with your brand at any time of day via digital media. While this expands the window of opportunity for sales, it simultaneously expands the window of availability your brand needs to maintain. It’s no longer okay […]

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Digital Tools Change the Face of Customer Service

  Digital tools have introduced an unprecedented opportunity for brands to improve their customer service. At the same time, digital tools have also opened doors of opportunity to prospective customers. Customers can now complete all of their pre-purchase research without ever speaking to a salesperson. A review on Facebook, Google and or another websites could […]

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Lil' Susie's Round Up
Lil’ Susie’s Round Up: Laws, Success & Customer Care

  Laws of Social I know, “laws” can sound intimidating. When it comes to social for your organization, having a few rules in place can be extremely beneficial to your overall success. (And these 10 Laws are Social #TeamSJC Approved.) Successful Reactions Facebook pushed out Reactions in February, but are they being used? That’s where […]

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How to Deal With Angry Customers

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