Marketing Musings

Building Lasting Consumer Relationships With Content Marketing

  Why is a multi-channel content distribution strategy necessary? It helps brands be part of the conversations their clients and prospective clients value. Memes, videos, creative campaigns, photography, blogs and industry-related content are all key tools that give brands a dominant voice in the industry, but that voice can only be heard if your brand […]

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When You Engage Customers You Add Value to Your Company

Can you put a price tag on your followers? A recent lawsuit put social media in the spotlight after an employee took his Twitter followers with him when he left the company.  Obviously the company felt those customers had value. How we engage customers is not just a trend, it’s a way of doing business. […]

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