Marketing Musings

4 Tips for Successful Customer Engagement

Customer engagement is key to a successful business for many different reasons, but one of the biggest is that engaged customers result in loyal brand advocates. According to Gartner, there are four key attributes of quality customer engagement. Ethical, active, emotional, and rational when applied together will provide a successful customer engagement campaign. These four […]

Read More…

Loyalty Begins When You Engage Customers

Our lives are made easier by common business practices that include automation, but at what cost? At the end of the day, customers still prefer human interaction. A recent article highlights what companies are doing wrong to engage customers and how they can do it better. The first step to loyalty is communication. It’s important […]

Read More…

Content Marketing Should Focus on Content

The best part of your content marketing plan is obviously content. But you’d be surprised how many business owners neglect the quality of the content they provide to their readers. The right content can attract loyal customers and build retention. Your new content marketing plan will need to encompass your new role as publisher. Yes, […]

Read More…

Your Next Email Strategy Should Include These Five Points

Like any marketing plan, the next step after analysis should be a strategy for execution. Your email marketing campaign should be no different.  An email strategy should include five important categories: newsletter, digest, stand-alone email, transaction, and lead generation emails. Tackling each of these areas should not only increase your open and click rates but […]

Read More…

Branding in Patterns

When watching a commercial on television, you may begin to associate a certain type of advertisement with certain brands. While advertisers may not come right out and say the name of the product they’re marketing, you know because you have become accustomed to their type of commercials. Each spot may be different, but the general […]

Read More…

To See and Hear

When you click on a website, if you see a lot of text, what’s your first reaction? It probably isn’t to read all the words on the screen. In fact you may even navigate away from the site because it’s just too word heavy. What if there was a video you could watch? Would you […]

Read More…