Marketing Musings

How Consumer Expectations Should Impact Your Marketing Strategy

Learning more about your customers can create great success in your business. Knowing more about what they like, how they make decisions and how they spend their time can give marketers insight on how they can more adequately communicate with who they are trying to reach. Therefore, learning about consumer expectations impacts your marketing strategy […]

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The Value of Human to Human Communication to Meet Customer Expectations

There is a concept regarding communications and business marketing that seems to be overlooked at times. Have you ever considered that “business to consumer” marketing could also be thought of as “human to human” communication? The fact is, we are all human, no matter if we are sitting in front of a computer writing social […]

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