Marketing Musings

From Stranger Things to SJC Things, SJC Marketing draws marketing strategy inspiration from the hit show.
Strange Things to Help Your Brand Stand Out

When Jonathan and Nancy hunker down in the Byers’ house (we’re talking Stranger Things if you didn’t know), wielding a gun and nail-studded bat, it’s hard to derive any comfort from watching them set the bear trap. It looks incredibly risky, right? Of course, they didn’t know that Steve was going to show up and […]

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Telling Your Brand Story

Harnessing Social Media Trends for Your Brand Getting your brand story out in social media can feel like an overwhelming task. There are, after all, hundreds of social media sites out there. How can you know where to focus your energy and get the most exposure for your brand? Telling your brand story is essential […]

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Your Brand and the Mobile Consumer

Is your brand in front of your mobile customers? What did you do when you had idle time on your hands before your smartphone was glued to your side? Our Internet usage on mobile devices in 2014 finally surpassed the time we spend on the Internet on desktop computers. This should perk the ears of […]

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Online Branding Efforts Create Loyalty

Five ways to get it right Focusing on the customer at all angles – that’s what companies are doing today to pull in more business and keep them coming back. Call it customer centrism, centricity or the culture of customer care – it all boils down to letting them know you’re on their side. What […]

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Brand Strategies: Four Questions to Answer to Create Your Voice

There are unlimited ways to communicate with your customers, from snail mail to showing up on their doorstep. Unless you are a one-man show, chances are that multiple people from your company are interacting with your consumers through multiple channels. This is likely necessary, but could also create some challenges and confusion for your audience. […]

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Telling Your Brand Story is the Foundation for a Great Marketing Plan

One of the most important things you can do for your company is to make sure your marketing plan has a strong foundation. At the base of that foundation is your brand story. How do you plant the story of your company and help it grow enough to tell your consumer all they need to […]

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