Marketing Musings

Engaging Social Media Fans by Listening

Guess what, there’s a right way and a wrong way to use social media.  The wrong way is to blow your entire marketing budget on brand promotion only.  Social media is about so much more than tooting your own horn.  It’s called social media precisely because it should be a conversation rather than a shouting […]

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The Branding Online Challenge – Are You Ready to Get in the Conversation?

Do you control your branding online? In this age of the information superhighway, the marketing industry has changed. Well-established brands such as Coke, Nike and Ford built their brand presence before the proliferation of blogging, articles and social media online. And, while these names enjoy the power associated with their brand, they’re not immune to […]

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