Marketing Musings

Three Lessons For Content Marketing That Captivates

In the content race it seems as though many companies are throwing out new material just for content’s sake without fully understanding how to make that content work for their brand. In fact, some brands are pushing out multiple content pieces daily over a variety of platforms such as blogs to the main website, Twitter […]

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Do You Get Excited About Social Media?

Social media. Some hear this and get a little happy and excited about the overall prospect of things to come. Others hear this and the cringe that accompanies the grumblings begin. Despite the occasional negative response to social media, the numbers are telling a different story. The dawn of Twitter came in 2006, and just […]

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Twitter and Customer Engagement

Twitter has become an extremely powerful social media channel. More and more people are using it as a networking tool rather than the social aspect it was originally designed for. Businesses and organizations use Twitter to reach out and create an easy fan base. However, the missing ingredient is the understanding of how to create […]

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Monday Morning Coffee with The Ride (St. Joseph Transit)

Today we invite you to take an almost “free ride” in northwest Missouri. Bring your bike. Bring your stroller or some groceries. Enjoy the air conditioning and some good company from other riders. Welcome to the St. Joseph Transit, also called “The Ride,” operating as the public bus line and a service of the City […]

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Loyalty Begins When You Engage Customers

Our lives are made easier by common business practices that include automation, but at what cost? At the end of the day, customers still prefer human interaction. A recent article highlights what companies are doing wrong to engage customers and how they can do it better. The first step to loyalty is communication. It’s important […]

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LinkedIn is a Great Tool to Increase Customer Engagement

Despite the hustle and bustle of everyday life, most people still want that personal touch when making their purchases. In fact, when it comes to followers on LinkedIn, nearly half of them said they prefer to do business with a company they interact with. For your company, this means keeping an active presence on LinkedIn. […]

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Six Tips for Making Your Mark on the Content Marketing World

The content marketing world is one that is meant to be shared, and it’s always interesting to see what others in the industry are saying and doing. In fact, sharing content is a great way to pass along tips and tricks that each of us has discovered along the way. By partaking in the content […]

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We Practice What We Preach – A Guest Blog!

We are very excited to share a guest blog post with you from Lisa Steyn, otherwise known as the capetowncopywriter. In this industry, it’s critical to be “in the conversation” with experts in your field. Lisa is one of those experts. Her work demonstrates the value she brings to copywriting and her marketing acumen lends […]

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How to Effectively Address a Negative Facebook Post

It’s bound to happen eventually – even the greatest companies in the world offering the best products at someday or some point let someone down. In the age of social media when bad sentiment can spread like wildfire, how should brands deal with a negative Facebook post? While it’s inevitable that you will not always […]

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Drive Demand with Content Curation

In today’s content driven world, it can be difficult for marketers to keep up. The pressure to constantly feed fresh content through a variety of different channels has put pressure on companies to “crank it out” so to speak. The result has been a decline in high quality content in favor of speed. The best […]

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