Marketing Musings

Developing a Content Marketing Plan for Success

A successful content marketing plan includes employees, partners, and customer service to really establish the brand across multiple channels. There are three key objectives when tackling content marketing in 2013. The first thing is that you need look past content marketing as a buzzword. Understand that it is more than a simple info graphic embedded […]

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Inject Your Branding Ideas into a Successful Content Strategy

When it comes to content marketing, it’s so easy to get the cart before the horse so to speak. Having the greatest branding ideas in the world isn’t going to help if you don’t have a clear strategy to get your point across in a cohesive fashion. A solid content plan must precede action, otherwise […]

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