Marketing Musings

Creating a Quality Content Marketing Plan

Developing a quality content marketing plan starts with asking yourself questions rather than trying to provide immediate answers. It also involves looking into the questions that your clients are asking and what consumers are talking about. Looking at your specific industry, can you identify the pain points? What are the most immediate challenges your industry […]

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Content Marketing Should Focus on Content

The best part of your content marketing plan is obviously content. But you’d be surprised how many business owners neglect the quality of the content they provide to their readers. The right content can attract loyal customers and build retention. Your new content marketing plan will need to encompass your new role as publisher. Yes, […]

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How Effective is Your Content Marketing Plan?

It’s no secret that traditional marketing budgets are making a shift and are more often favoring digital content over print. It’s a digital fast-paced world out there, and a fly-by-night content marketing plan is not going to cut it. With so many changes constantly taking place in the online scene, where do you start? It’s […]

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There are Tools for Creating Content. Let Us Help You Find Them

Almost overnight many companies were on Facebook, Twitter and even had their own YouTube channels. Others began experimenting with Instagram and Vine when some businesses didn’t even know they existed. But those that were even further ahead of the game know that creating content that’s popular on their site drives the search engine. It’s a […]

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