Marketing Musings

Checklist for When You Choose a Branding Consultant

How do you choose a branding consultant? Do you meet a few for an “it’s just lunch,” or do you look online to see who likes what you like?  Trying to choose a branding consultant is not all that unlike choosing a companion or a new friend. Your branding consultant should have similar goals as […]

Read More…

Search Engine Rank: Succeed in a Very Crowded Pool

If search engine rank were like swimmers in a pool, there’d be no water left because it would all be displaced by the sheer volume of people trying to splash around. If your organization is striving to compete in a crowded pool of efforts toward search engine rank, here’s a life preserver:  search engine rank […]

Read More…

There’s Still Time for a Year-End Email … Or a Year-Starter Email

Haven’t sent out a year-end email message yet to your customers or supporters? There’s still time, and you also have time to make it effective. Consider a year-start email if getting a creative year-end email together seems too daunting. Whichever you choose, now’s the time to make the message more exciting and more appealing to […]

Read More…