Marketing Musings

content marketing
A Content Creation Strategy for Better Brand Recognition

Content Marketing Should Educate and Inspire According to a study by Curata, a content marketing company, 75 percent of marketers have a plan to increase their investment in content marketing in the years ahead. With the increase in content, how can your company put more of a focus on content creation and stand out in […]

Read More…

Does Link Building Help Strengthen a Brand?

Link building is a critical piece of content marketing, particularly in the area of search engine optimization. Perhaps now link building is more important than ever in light of changes with Google and increasing competition. But how does link building help strengthen a brand? First, a brief review on what link building means. Essentially, search […]

Read More…

Gaining Third-Party Credibility: When Experts Talk About You, It’s Awesome

The good, the bad and the busy: gaining third-party credibility takes effort when it comes to your content creation strategy, and it takes time. It also turns your content into a mighty force for gaining new leads and building customer trust. Today it’s not enough to write consistently high-quality content for your audience and hope […]

Read More…

What to Include in Your Content Strategy

When you work for a content company, you need to have a content strategy. It helps all key players understand what is happening at any given time, when content needs to be created, the topics of focus, the type of content to be created and where it will be used to drive traffic to a […]

Read More…

Do You Need an Annual Report? Aren’t They Downright Spooky?

Maybe the term “annual report” strikes fear in your soul. Maybe it makes you sigh out loud. Or maybe, it makes you smile because you’re doing one and doing it well. And maybe…you’re viewing it as a simple progress report, and that doesn’t seem near as intimidating. We all had progress reports in school, right? […]

Read More…