Marketing Musings

Monday Morning Coffee
Monday Morning Coffee With New Brands

There are many moving parts to marketing and a lot of different projects always going on at the same time in our offices. Our team loves each different process, especially when we have a client that is rebranding. When our team gets together to brainstorm a new name, logo or brand idea, there is a […]

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brand engagement
Using Customer Reviews to Improve Brand Engagement

Give Your Marketing Strategy a Personal Spin If you’re looking to boost brand engagement, have you tapped into your customer reviews? Mining your customer reviews for promotional material can be a low-cost step in your marketing strategy that creates big returns in terms of generating sales. Consider this: 70 percent of consumers report that they […]

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Trending Thursday
Trending Thursday: Brand Trends Don’t Really Change That Much

(And Brand Trends That Stay Consistent Means Good News for You) You hear the word “brand” a lot. You hear the phrase “brand trends” probably just as often. It can be easy to dismiss these terms, but taking a new look at the old rules can be highly beneficial. Why? Because the fundamentals of a […]

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Preparing for 2016 Brand Trends

What to Build Into Your Branding Strategies We’re in quarter four. Believe it or not, trick-or-treat night is upon us (aka child candy coma), Thanksgiving with the Pilgrims comes next month and before you know it, Santa Clause will be coming to town. So what brand trends should you start preparing for in 2016 and […]

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Tell Your Brand Story Effectively

Using Branding Strategies to Your Advantage More than 300 million users are actively plugged in to their Instagram accounts every month. It’s an opportunity to tell your brand story that is too good to pass up. However, it takes more than using high quality imagery and a slew of hashtags to really tell your brand […]

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Examining 2015 Brand Trends

What Trends to Look for When Creating a Marketing Plan Is your organization one that lets trends happen, makes trends happens or wonders, what just happened? According to Robert Passikoff with Forbes, there are three ways we can deal with brand trends. If you’re the first or last guy, you most likely haven’t discovered what […]

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Telling Your Brand Story

Harnessing Social Media Trends for Your Brand Getting your brand story out in social media can feel like an overwhelming task. There are, after all, hundreds of social media sites out there. How can you know where to focus your energy and get the most exposure for your brand? Telling your brand story is essential […]

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How Powerful is Emotional Branding?

Tap Into the Power of Your Social Media Marketing Strategy to Connect With Target Audiences Emotions are the electricity that fuels what people are sharing, tweeting and following on social media. How can you tap into those reactions? The answer lies in our ability to integrate emotional branding into our messages. Millions of people have […]

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Personal Branding Improves Loyalty

Tips on humanizing your brand and telling your story With so many companies reporting success with a personal branding marketing strategy, those that haven’t taken this approach are being left behind when it comes to customer engagement. Rather than using push marketing and advertising tactics, the companies getting the most out of their personal branding […]

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Branding Strategies 101: How to Make Your Small Business Shine

John Williams From Entrepreneur said it best when he claimed “Simply put, your brand is your promise to your customer.” What is it that makes your product valuable to your customer? Is it that you give a guarantee that the product will never break? Is it your excellent customer service? Is it peace of mind? […]

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