Marketing Musings

target audience
Reach Your Target Audience by Getting Them Involved

Creative Ways to Boost Brand Engagement Maybe you’ve exhausted your best content topic ideas, or maybe you need a break from chasing that holy grail of brand engagement, the elusive viral video. Maybe you just want to do something different to reach your target audience. Whatever your reason for seeking out a creative marketing solution, […]

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Monday Morning Coffee
Monday Morning Coffee With Greg Hatten (a.k.a. Wooden Boat Adventure Guide and Branding Guru)

What does drifting down the clear waters of Oregon’s McKenzie River in a handcrafted wooden boat, nestled among deep forests, have to do with seeing your business succeed? A lot, actually. Recently the two-year anniversary meeting of Cup of Joe, a St. Joseph-based entrepreneurs group, featured an inspiring snapshot of regional business owners and business […]

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branding strategies
Rethinking Your Brand Strategy as Twitter Makes Changes

Twitter for Businesses: How New Changes Are Good For Your Marketing If you’re a Twitter user, you know you have to make your point, your statement for your brand, in 140 characters or less. The images and links you attached in your messages always counted against those precious 140 characters – until now! Twitter had […]

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target audience
What You Give Your Target Audience Is a Feeling

Create a Strategic Marketing Strategy on This One Concept What does your target audience want from you? A feeling. They want a feeling that moves them from one state of mind to another. A feeling that gives them confidence that they’ve solved a problem, or that they’ve moved forward in some way toward a goal. […]

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brand story
Have You Developed Your Brand Story?

Improve Trust With Your Target Audience by Sharing Your Story If there is one common denominator among successful businesses it is that they have marketed themselves in such a way that they stand out among the crowd. These marketing efforts often include a consistent commitment to networking events; many hours identifying target audience preferences, and developing […]

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brand story
Visuals Can Clench the Win for Your Brand Story

The Visual Content You Need in Your Strategic Marketing Plan Did you know that the first six seconds of your brand story are crucial to your business’ bottom line? TopRight Partners’ chief operating officer, Bill Fasig, explains that this is because consumers tend to tune out or move past information if it fails to engage […]

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Go Ahead and Disrupt the Industry With Your Brand Story

Small Business Tips Must Include Telling Your Tale What’s your mission today? It should be to effectively disrupt the industry with your brand story. By now, you’re probably accustomed to hearing this somewhat “soft” word related to marketing (story). Actually, it’s not a soft word at all but an action-packed perspective on how you’ll get […]

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Tell Your Brand Story With Case Studies

Share a Success Story With Your Audience to Communicate Your Brand Story Storytelling is something that has been very popular in marketing since the beginning of time. Marketers are always finding fresh ways to package the brand story, like using testimonials, video or case studies. Case studies are not only testimonials, but they use facts […]

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Brand Story: What are You Saying About Your Brand?

Ways to improve your brand story. The best known brands can be identified easily by their logo. Whether it’s Coca-Cola, Wal-Mart, Nike or Red Bull, one look at the logo and the consumer knows the brand story. There once was a time when creating a logo was about as far as the branding efforts went. […]

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Your Brand and the Mobile Consumer

Is your brand in front of your mobile customers? What did you do when you had idle time on your hands before your smartphone was glued to your side? Our Internet usage on mobile devices in 2014 finally surpassed the time we spend on the Internet on desktop computers. This should perk the ears of […]

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