Marketing Musings

Trending Thursday
Trending Thursday: Coca-Cola Realigns its Marketing Strategy

How a New Slogan Brings the Brand Story Back to the Product Coca-Cola recently replaced its “Open Happiness” campaign with “Taste the Feeling” in an effort to realign the brand’s marketing strategy. The previous campaign celebrated Coca-Cola as an icon, whereas the “Taste the Feeling” campaign will direct customer focus back to the role Coca-Cola […]

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