Marketing Musings

Monday Morning Coffee with Chase Candy Co.

Yes, the Mini-Moment: Iconic 135-Year Old Candy Company Surprised by Facebook Success Engaging customers today is all about the mini-moment. A special combination of cherries, chocolate and crushed peanuts – steeped in nostalgia – doesn’t hurt either. The Chase Candy Co., founded more than 135 years ago in historic St. Joseph, Mo., has roots in […]

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