Marketing Musings

Trending Thursday
Trending Thursday Brings You Four Campaign Ideas That Work

(They’re Much Better Than Campaign Ideas That Don’t Work) Some ideas work. Some ideas don’t. It’s true across your business, your personal life and any marketing campaign you hope to establish for your product or service. Campaign ideas that work aren’t really elusive; in fact, they’re based on basic principles that stand the test of […]

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Trending Thursday
Trending Thursday: Three Campaign Ideas That Can Get You in Serious Trouble

Key Mistakes Show What Not to Do What’s really fast, spreads like wildfire and can destroy your company’s brand reputation in a matter of hours? The answer is campaign ideas that are off-strategy and poorly executed. Read more for a summary of some key mistakes you can avoid. It’ll be worth it. Axia PR outlines […]

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Trending Thursday
The Truth About Peeps: Trending Thursday Reveals What Peeps Have to do With Clever Campaign Ideas

Looking for imaginative campaign ideas for your brand? Have you considered browsing Pinterest for Peeps. The nostalgic marshmallow candy (now more than 60 years old) has recently generated a new product buzz with creative video and social media. And here’s the fun part: The success of the campaign isn’t really about eating squishy marshmallow shapes. […]

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