Marketing Musings

Strike the right balance between persuasive and pushy in your call to action.
Word of the Week: A Call to Action That Inspires … Action, Of Course!

You know you should use a call to action on your landing pages, your social media posts and your content pieces. Despite the effectiveness of simply asking your audience to take the next step, many companies skip out on including a call to action. They either think of it as a detail or aren’t sure […]

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