Marketing Musings

business growth strategy
How Online Reviews Can Boost Your Customer Acquisition Numbers

Focusing Your Customer Acquisition Objectives A word-of-mouth recommendation used to be the gold standard for marketers, and no billboard or radio advertisement could outweigh the word-of-mouth endorsement in a business growth strategy. A potential customer hearing that their aunt had a bad experience with you was enough to tank any possibility of you gaining their […]

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business growth strategy
Using Testimonials to Fuel Your Business Growth Strategies

Testimonials Help Get the Attention of Your Target Market If you haven’t tapped into the power of testimonials to aid in your business growth strategies, you need to take a look at this important marketing tool. Your target market wants to know what your customers think about you before they buy, and including testimonials in […]

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