Marketing Musings

The Lure of Creative Content Creation: Fishing for Marketing Success

Imagine that the world out there is one giant lake, full of potential clients.  Your business wants to catch those clients.  What’s the best way to reel them in? If you talk to other businesses fishing on the same lake, they may lean in and whisper confidentially that marketing via social media is the only […]

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5 Reasons Why You Need a Business Blog

Blogs – seems like everyone’s got one. Well, there’s a good explanation for that. Blogs are an easy way to get fresh content in front of viewers. They improve credibility, further SEO efforts, and increase the visibility of your brand. But if you weren’t already convinced, here are five additional reasons as featured in an […]

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What is a Business Blog?

You have a website, so that is the best way for your customers to reach and learn about you, right? Well, not entirely. While you might have an online presence you may not be interacting with your target audience like you can with a business blog, so you’re missing an opportunity to build your case […]

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