Marketing Musings

Is It Weird? Target Audience Lessons From Weird Al Yankovic

Creating great content that never reaches your target audience is pretty disappointing. Instead of sitting back and admitting defeat, learn from another’s success story. Earlier this summer, Weird Al released his newest album, “Mandatory Fun” and decided to promote it using the hashtag #8Videos8Days. By releasing eight videos for eight days on eight different websites, […]

Read More…