Marketing Musings

branding strategies
Are You Ready For a New Brand Strategy?

4 Things to do Before You Relaunch Your Brand and Develop a New Strategy A well-planned brand strategy helps you reach your target audience, and for many companies, there comes a time when you realize that your current strategy isn’t an effective way to do that. If you are consistently missing the mark with your […]

Read More…

Are You Stuck in Your Old Branding Strategy?

Branding doesn’t happen overnight. It’s a process that starts with knowing what you want your brand to be. Building a branding strategy includes personalization, promotion, and content creation. A recent article highlighted four ways to identify your personal brand and nurture it. It’s a cyclical process. Every three months you need to reevaluate your branding […]

Read More…

Five Branding Ideas for Your Organization

There are a lot of organizations and companies who have established their presence on social media. However, there are few who are attempting to engage their followers to truly build a community who will make recommendations which lead to sales. There is a lot more to encouraging each of your Facebook followers to share their […]

Read More…

Branding Strategies Every Small Business Owner Should Know

Every small business starts on a similar playing field. It’s the branding efforts you put forth that bring about the fan base of large corporations. Here are a few examples of how some businesses have established their brands using special engagement offerings. Each one focuses on engaging the consumer and the lessons learned for small […]

Read More…

Branding Strategies and How to Avoid Common Mistakes

Building a brand is like meeting new people. If you don’t nail that first impression you may not get that customer back. You need to have a branding strategy in place to avoid making some of these common mistakes. To start off with, you need to make sure everyone is on the same page. A […]

Read More…

Checklist for When You Choose a Branding Consultant

How do you choose a branding consultant? Do you meet a few for an “it’s just lunch,” or do you look online to see who likes what you like?  Trying to choose a branding consultant is not all that unlike choosing a companion or a new friend. Your branding consultant should have similar goals as […]

Read More…