Marketing Musings

Does the Boss Know About Your Content Marketing Strategy? They Should.

There are five key benchmarks when creating your content marketing strategy: findable, readable, understandable, actionable, and shareable. To develop your content marketing strategy you need to start by developing a successful execution plan. Through your plan, you can tap into your creativity and start generating content that can be beneficial to readers. Before you can […]

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If You Don’t Have a Social Media Marketing Plan Don’t Waste Any More Time.

Most businesses are realizing how critical social media plays in the business world. Facebook, Twitter, Google +, and LinkedIn, should already be a part of your social media marketing plan. But it’s not just about having a presence online. You need to have an active presence which means commitment, industry insight, strategy, and thoughtful content. […]

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