Marketing Musings

Connect with your target audience by satisfying their needs and developing strong relationships.
How Can You Connect Emotionally With Your Target Audience?

Brand Engagement Is About Emotionally Connecting If ever there was a time when it is critical to engage consumers, today is definitely that time. To make an impact on your target audience, you have to get personal, which means you have to know what they want. Every marketing strategy has to account for this new […]

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Your target audience is looking for more than just satisfaction; they’re seeking deeper brand engagement.
Your Target Audience Is Looking for More Than Customer Satisfaction

Using Emotional Connection to Drive Brand Engagement What do you need to connect with your target audience? Is it enough to have a great product or service? Or maybe you have zeroed in on a problem your product can solve, and that alone will be enough to drive success. For many companies, the goals for […]

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Twitter marketing
A Fresh Take on Twitter Marketing

4 Ways to Use Twitter for Better Brand Engagement It’s strange to think that Twitter has been around for a dozen years – seems just like yesterday that we all laughed about calling the content “tweets.” By now you’re well aware of how the platform works for your brand engagement, but is it time for […]

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strategy
Don’t Mistake Activity for Brand Engagement

Develop a Personal Relationship With Your Target Market When it comes to brand engagement, it’s easy to mistake activity as the real thing. Every metric you follow isn’t necessarily tied to engagement; knowing what true engagement looks like can help you develop a presence in your market and become the expert members of your target […]

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brand engagement
Using Customer Reviews to Improve Brand Engagement

Give Your Marketing Strategy a Personal Spin If you’re looking to boost brand engagement, have you tapped into your customer reviews? Mining your customer reviews for promotional material can be a low-cost step in your marketing strategy that creates big returns in terms of generating sales. Consider this: 70 percent of consumers report that they […]

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brand engagement
Boost Your Brand Engagement With These 4 Tips

Connect With Your Target Market in Innovative Ways Increasing your brand engagement should be a critical component of your marketing strategy. With all of the online noise, it can be hard to cut through and get noticed. Your efforts to connect with your target market may need some creative angles and fresh ideas in order […]

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twitter and reading
Getting Serious About Brand Engagement

Developing Your Social Media Strategy for Twitter Finding your voice in a small number of characters is not always an easy task if you are looking to improve brand engagement on Twitter. However, there are nearly one billion existing Twitter accounts which you can market to with this platform. If you haven’t yet developed your […]

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