Marketing Musings

Your Next Email Strategy Should Include These Five Points

Like any marketing plan, the next step after analysis should be a strategy for execution. Your email marketing campaign should be no different. ¬†An email strategy should include five important categories: newsletter, digest, stand-alone email, transaction, and lead generation emails. Tackling each of these areas should not only increase your open and click rates but […]

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Content Ideas Should be Implemented Into Marketing Campaigns

Technology coupled with social media has made it possible for everyone to become an author. In 2010, Facebook had 30 billion images that were published by these authors. That could be you. The invention of blogging software and social networks has allowed writers to become more creative and share their content for marketing purposes. And […]

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